Coke or Pepsi queso or guacamole Squarespace or Wix these are all the things we're gonna be debating today if you're new here my name is Jess and I create videos every single week for business owners like you to help you save time and looked at online and if you're wondering I am team both guacamole and queso and if I have to I'm team coke but really I am all the way team diet dr. pepper now that that's out of the way the rest of the video we are gonna be diving into Squarespace vs Wix I did a video comparing these two platforms a few years ago there's been a lot of updates so I thought it was time to make a new video and help you guys decide between these platforms so first let's dive into the themes and design functionality now both of these platforms are drag-and-drop Squarespace when you set up your account you'll basically pick a template it comes with a lot of dummy layouts text and photos that you customize to create your site with Wix it's pretty similar but you have two options that are actually kind of the same the first you can actually just choose a template start designing or you can start by using the Wix Adi and this is basically kind of creating a site for you though in my opinion when I test it it's pretty similar to just using Squarespace where you pick a template and it gives you a lot of dummy text but they have some limitations with the Wix Adi so Wix you can drag elements all over the page whereas Squarespace is kind of like you have to color inside the lines now there's one big design downfall of Wix and that is that it's not a hundred percent truly responsive it's mobile friendly but it's not truly responsive responsive design means no matter what the width is of my website all of the content should be viewable on screen and that is the case with Squarespace but on Wix after a certain point your menu items start to disappear and I don't know about you but I want to make sure that people can see all of my links and all of my content on my website one other thing I want to point out is if you choose a template on Wix you cannot change that so if you're three years into using that template and you want to freshen up the design you're gonna have to start completely over now if you choose Squarespace you can change templates anytime and the design may shift between templates just because of how templates act you will not lose the content you will not lose the text and images the next thing I want to talk about is the e-commerce features on both of these platforms because a lot of you might be wanting to sell digital products or physical products or maybe even services now with Squarespace you can sell all three of those things from the shop but with Wix you can only sell digital and physical products you cannot sell services they do have another kind of app that you can utilize but it's not integrated into the actual shop and honestly I don't think it's smart to sell services through a shop I think you should make sure you and the client are a good fit and sign a contract before they pay all that kind of fun stuff but that's a whole other video now one big downfall of Squarespace ecommerce at least right now this may change in the future is that they don't have a point of sale integration meaning if you're at a festival trying to sell products you don't actually have the capability to do checkout you know on an iPad now it's time to talk about another really important factor that a lot of people care about and that is SEO because I know we all want to have our sites ranked in Google and I just want to address I know a lot of you have probably heard that WordPress is the best fresh yo and if you're on anything else your site won't rank and that is simply not true I use Squarespace for five years and my site ranked on the first page of Google for my keywords in a really saturated market now when it comes to SEO between Squarespace and Wix they are pretty similar a few years ago Wix got into some trouble and Google was like hey we're not indexing Wix websites anymore I think Wix kind of fixed up some things and I think they're okay now and in the last year or so Squarespace also made some updates to its platform for more SEO functionality so now you can add page titles and page metadata now I want to touch base real quick on plugins because that is everyone's favorite part about using WordPress you have all this endless functionality but Squarespace and Wix also have that functionality Wix has its own kind of app directory or marketplace that you can add all this extra functionality Squarespace has a lot of blocks just built in with different functionality elements that you can add to your pages they don't have a plug-in like directory or marketplace but a lot of developers have started creating the plugins and different functionality that you can add to your site and I'll be sure and link to those below so you can check those out if you are a Squarespace user and last but not least I want to talk about some kind of boring back in things that a lot of people won't care about until something really bad happens and that is backing up or moving your site so Wix does have the capability to backup your site so if it gets hacked or something you have the backups that you can reinstate but they do not have the ability to export your content so if you have been using Wix for three years you have 300 blog posts you decide I want to move to Squarespace or whatever platform there's no export feature and you're gonna have to move those blog posts over manually Squarespace on the other hand does have an export feature so you can basically download all of your pages posts and pictures and import them to other platforms obviously the design won't really be there but all the content will but they don't have any backup functionality so if your site is hacked or deleted or something happens there's not really the option to reinstate it I always tell my Squarespace clients to just do that export functionality like once a month because then you can at least import all of that content into WordPress and start building your site there with all these details in mind you might be wondering what I use or recommend and I am team Squarespace because wicks is not fully responsive you can't export content which I feel like is a huge headache waiting to happen and there are no major companies or brands that are using wigs like those that are using Squarespace and WordPress so if you have any questions about your website or these platforms let me know down in the comments be sure to check out these videos for more website help and I will see y'all next time .
Squarespace and Wix are both drag and drop website builders. Wix has more of a 'free for all' canvas design approach, while Squarespace is more grid oriented. The Wix ADI option leans a little more grid-like though, with not as much freedom as normal templates.
One big downfall for Wix is that it's not 100% responsive… it is mobile-friendly, but not totally responsive. You want to make sure all of your content and links appear as normal, no matter what screen size the user is on!
When you look at e-commerce, the two platforms are pretty similar. You can sell digital or physical products, but only sell services on Squarespace. But, Squarespace does not have a point-of-sale integration.
Now, looking at SEO on Squarespace and Wix, they are also pretty close. Wix was in some hot water a few years ago for bad SEO practices but they have fixed that. Squarespace also introduced some more SEO options in the last year or so, which was a really nice upgrade!
Plugins are popular among WordPress users, but Wix also has some apps (plugins) you can integrate into your website. Squarespace doesn't have a plugin directory like Wix, but there are third-party plugins! SquareStudio is popular: (use code JESSCREATIVES to save 20% off with my affiliate link).
Lastly, let's look at backup and export options. Wix can back-up your site, but you can't export content. Squarespace has an export feature, but no back-up system.
Personally, I recommend Squarespace because of their true responsive design functionality, and that you can export your content.
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