in today's video I will be reviewing sniper Z lawn care comm welcome back to long crack and big thanks to James with sniper Z lawn care for letting me make this video he asked me to just take a look at his website and let him know what I think so I asked him if I could make a video so everyone could benefit from this information and I do want to say like I seen way worse websites and this is just strictly you know to hopefully help him improve their website and you know anybody else who wants to build their website themselves hopefully this will give you some tips and tricks to allow you to build a better website that ranks better in search results and just has a better user experience when people land on your website so I believe in WordPress if you're not a coder like WordPress is the way to go I do know it's a little more technically involved than using Wix or Squarespace or any of these other you know the GoDaddy website builder but you have so much more functionality and can really do a lot more on the SEO side which in my opinion is almost more important than the way your website looks because if no one can find it it really doesn't matter what it looks like so let's get right into the website review here here is the entire homepage so starting up up here at the top the menu is not bad you know what I mean it's a it's fine in my opinion I don't I don't particularly like how it just kind of goes everything goes behind it but you know that's just a personal preference so now hiring that's great you know obviously it's hard to find employees so I don't really see any problem with that he has his lawn care company name right there right in front of you this background image you know it's grass obviously that applies to the business you know phone numbers right here that's good you know you want people to know how they can contact you very quickly and easily so sipping your lawn so you can carry on it it's catchy Oh snipping snip in your lawn so you can carry on that even makes more sense okay and then he has a link to Facebook into Google+ that's cool so I just I don't I'm not a huge fan of this text over pictures like this if it's hard to read maybe like a transparent dark background could be put behind this so the text sticks out a little easier but there's just not a whole lot on this homepage and I know people really don't like to read a lot of text but the search engines really need text on the page to get them a better understanding of what's going on and when they should rank that site so you want words that people may be searching in the search bar for your your service in your area on your web pages and the home page is certainly a page where you want to have a lot of those keywords mixed in so to me there's just not enough text on this page you know that this area right here services and then the three categories it's just a little small and the blue text is is really hard to read in my opinion I do like this he has this is a link right here so your your menu items really don't count as links so he does have a link right here that would take you to a services page I would assume all these would also link to the services page so so that's good internal linking and your site like that helps with your SEO and kind of tells Google the structure of your site and which pages are more important than other pages coming down to the thumbtack Pro thing I really like this it's a credibility builder so that that's great to display definitely display that there's extra space here that I just feel is unneeded if there's any way this could just be eliminated and then down here this bottom sections is called a footer and on all of my lawn care business websites I always insert into the footer links to all the pages information you know company address email phone number put cities the state or state zip codes counties that you work in just have that so that'll be on every single page and that'll give the search engines more information about what you do and where you do it which is very important for local SEO so there there's no guarantee on this homepage I really think people like to see a guarantee and if testimonials could be worked in here people like to see that other people have taken a chance using your service and they had a good experience so if you have any reviews definitely work them into your website maybe even have a whole page dedicated to reviews or testimonials whatever you want to call them if you have enough to make that look good so yeah I would just I would get more text on this describing what you do where you do it a guarantee and try to work in some reviews and maybe consider making sure your text is more legible on the screen so that's the home page going to our work so the first time I came to this page I did not know there was any more that any more pictures on this page this this is the whole page if you notice the footer stays the same that's that's what I'm saying I like to work the important information into the footer because it does appear on every every page but the first time I came to this this is a like a gallery a slider gallery I did not see this era right here so it took me a couple times viewing the website before I realized you could click and see more pictures so I would consider maybe getting a different sure like maybe this one or yeah this one it shows up really well maybe this should be the first picture that appears so the people know that there's more pictures to look at so it's very hard to see this one arrow when there's that white background on it so that's what I'm talking about there's no words on this page so Google really has no idea I don't believe these images have alt tags we'll get that to that in a second so that would be another way Google would know what the picture is about so good – about us I do absolutely love that he has a picture of himself his wife and their kids on the page that just you know makes you seem like a human and not just a business trying to get the customers money but once again the you know the text is kind of hard to read being white on this image background so go to services so once again the services page it it just doesn't have enough text in my opinion to let the search engines know what's going on for the people viewing the site I would like to see more information about what what the services include what can we expect maybe even include pricing we're discussing this in my business if we should have pricing on the website and we're kind of leaning towards yes because people don't want to have have no clue what what it's gonna cost you know maybe they shouldn't even contact you maybe you're the best deal in town so put that on the page and it may increase your conversion rate and you know maybe it's not for every service but maybe you could say lawn mowing starting at X dollars per mo and you know it's obviously based on the size of your property and certain characteristics and stuff like that but like right here we service commercial and residential properties like this is a great sentence where you could just work in some keywords we provide lawn care and landscaping services to rest and commercial properties in our area so that would just be a more SEO friendly way to state that sentence so you know these images are pretty nice I do like these images they look good they represent the company well they look professional they're clear and you know he has all his all his services on here so that's good but I'll just expand on this so so it has a better chance to rank and so people get more information so you can kind of answer questions with your website instead of a person on the phone which takes time or correspondence via email or Facebook messages or however the people are contacting you contact us so you go to contact us page and he has this form over what looks like maybe like a business card in the background so you can't even see what seems to be a business card and the form here so forms not too bad one thing with forms the fewer form fields the better the more you have you know the less chance someone's gonna fill it out but that kind of in infers that there are more you know more app to use your service like they're willing to fill out all the forms and stuff like that you obviously want to collect as much information as possible but just try to keep that mind keep it to a minimum if possible so you know there's no text on the page again so I would just try to get more text on the page and stuff like that so I was on the homepage right here I hit control U on my keyboard it popped up this page right here which shows the code for the website you can do this for any website and and then I hit control F which brings up a search bar function right here if you type in alt equals see no images on this page have alt tags the really these are only background images these icons right here may be considered images they should have alt tags but there are none on this page I don't even know if that's option I believe this is a WIC site let's see Wix yes so you type in Wix it's Wix so it's Wix site so I don't even know if you have the ability to enter alt text and that's why I said I prefer WordPress you can definitely enter the alt tags which is help with search engines knowing what the pictures are so if we type in Google here Google Fonts it's nothing Google bla bla bla okay so right here so Google Analytics is not hooked up on this site Google remarketing is not Google tag manager Facebook remarketing so I would highly recommend doing all this stuff install the Facebook pixel pixel on your site even if you're not planning on using it right now it'll start collecting data hook Google Analytics up do all that kind of stuff you know there's schema is missing from this site so there's no schema schema is a way to get the search engines way more information about your website but I hardly see it used I believe it's only used on 30% of websites in the world so don't feel bad if you're not using it but I definitely use it on all of mine because Google Bing and Yahoo had developers come together and work up this language and so it's uniform across all the major search engines and it just gets them way more information and if you provide it you're gonna stick out because only 30% of websites in the world use it and if only 30% of the websites in the world use it you can only imagine what percentage of lawn care and landscaping companies use it it's probably far less than that if you are using WordPress I recommend WP SEO schema it's a plugin and it's free and you can very easily get all this schema markup onto your site you can also do it in Google search console you're kind of limited but you can use the data highlighter and it's very simple anybody can do that but I believe site site map so does have a site map so that's good and one more thing I want to show you I know the video is getting a little long but this is very important information in my opinion so I have SEO quake it's a Chrome extension right here it's also free so go to you know any web site you're on you can just click the little extension icon right here and they'll bring up the information so I go to it brings up page info I believe but you can see your keywords so lawn repeats five times so it's found five times on this page sniper Z four times three four times care three times and then get into two word phrases cuz keywords can be phrases so lawn care repeats three times so this seems like you know landscaping it's not even on this list so I just I feel like a lot of people that would be looking for this type of work would probably be typing in landscaping and we're not finding really you know landscape is on this page but we're doing I believe this is the SEO quake specifically to the home page that's why it's not showing up on here but if you go to diagnosis you get a lot of information here and big things meta meta description meta keywords this doesn't necessarily help with SEO but it does help with your click-through rate because this is what's gonna show up in search results when people are searching for your website in the the Google listings of being Bing listings they normally pull the metadata and display that and if you don't supply it they just usually take the text on the top of your page which a lot of times doesn't make sense doesn't look good is way too many characters and it should be so I highly recommend entering that metadata that's very easy to do with the Yoast SEO plugin for WordPress I don't know if that's an option on Wix so see five images without all that's why I was talking about the alt tags text/html ratios way low so we suggest adding a lot more text to your website so I think I just said that several times here's the schema there's no schema so definitely get some schema on your website EMP is something to consider I have not wrapped wrapped my head around a MP but it is accelerated mobile pages and since so many people are searching on mobile devices you want to make sure your website is mobile friendly and a MP makes web pages load like instantaneously on mobile devices so that is a good thing to do it is a little over my head at this point but look into it so the site map is essential so it's very good that you have this and then Google Analytics is not here so you know Google Analytics is free so you might as well install that and start looking at that data to better understand the traffic on your website and it says it has a favicon but there is no favicon so if favicon is this little sq with the green around it for SEO quake Facebook has the F since this is just a generic source page from Google or whatever it's just a little page icon blank page but the this website does not have one so I highly recommend in WordPress there's an area where you just you know tell it this is the favicon image and then it sticks it right there so you know not not super familiar with Wix or any of these other ones or you know what you can or can't do but you can do all this stuff with WordPress and yeah so that is my my review I'm sure I missed a lot of things and there's a lot more I could go into but just you know I've looked at the site a couple times I'm shooting the video I just wanted to get get some information out there and hopefully it helps but it's Ryan with Wan crack I hope you enjoyed keep making money .
💚💚 Websites for Lawn Care Companies! 💚💚
Things to look into:
Google Tag Manager
Google Search Console
Google My Business
I strongly encourage you to use WordPress to build your own website! Wix is very limiting. Squarespace is a little better than Wix IMO, but WordPress always for full control!
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1 ▶ You can build your website and get it ranking by yourself for cheap! This would be a terrible idea if you do not know what you are doing though! Your website should generate more business for you than everything else combined.
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