what's going on everybody welcome back to my channel my name is hailey Cairo if you guys are new and if you are a returning subscriber I'm so glad you guys are back for another video so I wanted to talk to you guys today about starting an online business I've been on the internet I guess since 2009 2010 at least 10 years and I've been involved in different areas to eventually create a career for myself I've done everything from owning my own store which is actually how I swell I guess technically YouTube was my start but then owning may movement which was an online store and created a online lifestyle company which is now my brand which is me and I feel like after having this kind of experience I wanted to share some tips with you guys if you're thinking about either starting an online brand becoming a personal brand freelancing online and working in the internet kind of community with influencers or product development photography we're gonna kind of touch on a few different outlets that you guys can have because I feel like I've kind of been in all of them and have some pretty solid information and tips for you guys this video is going to be great especially if you're kind of in that phase whether you're like a high school or college student or recently graduated or maybe you're just like not feeling very fulfilled and you want to have a side hustle and then maybe eventually quit your job and do something online full-time this video is for you if you guys like lifestyle content health and wellness this is a great channel for you guys so I would love if you subscribed and turned on notifications I'm also a holistic health coach and sports nutrition coach so I post a ton of recipes and workouts and just healthy habits over on my Instagram account daily and I would love to have you guys over there as well okay so I think the other thing that really helped is to not stretch yourself too thin when you're starting a brand so kind of narrow down what it is that you're doing so like if you're a photographer maybe Pinterest and Instagram are your two best platforms if you're a beauty blogger maybe you want to have your own website where you have you know links to the products that you love and tutorials on your blog and maybe YouTube so pick two that you're real going to focus on so for me that was always YouTube and Instagram and then I think having a website is such a huge factor because it's this landing page where people can get everything it wants all of your links they can see a really clear visual for what you represent and what it is that you're about and I try to make everything super cohesive and the branding is something that I'm really passionate about so when I actually started I had two websites and I've always been interested in building them myself so when we first launched my movement we had a Wix account and Wix has been a game changer I couldn't get over everything we were able to do the volume of product we were able to ship out because of the orders being processed through Wix 2011 and 12 was a crazy time for us online because we went viral and we had a Wix website so I think having one you don't have to be a coder you don't have to be designer it is amazing they have so many templates we're actually gonna build a website right now so I can kind of just show you guys how convenient it is to have your own website start an online store maybe you just kind of want like a one-stop shop or a blog even they have tons of different features and widgets that you guys can add and we're gonna check those out right now alright so when you first open up Wix you are brought to the backend where you can see all the different features that will be within your site you can also manage different sites if you were to have multiple sites like I have here I had a Haley Cairo com I had the main movement and I created different main movement web sites never launched them but if I wanted to edit a new one that was a possibility which was really cool so we're actually gonna go into the copy of one of my old Haley CARICOM web sites and just kind of show you how I go about doing just all of the drag and drop features well I can make all of these photos linked to certain pages so if I wanted to link it to my youtube channel or back to a main movement web site in here you can kind of see the back end on what this website has so you know if I have a personal domain for this if there's a specific business plan for all the different preferences you can go in and you know duplicate it again if you wanted to edit it and that's pretty much what I was doing here one of my favorite aspects of Wix is how they break up the templates into specific themes so that way whatever you're creating your website for or whatever your kind of like aesthetic is there's something for you and there are so many new ones since I created my website I was going through them getting like all excited like oh I could do this and that with my website but we're just gonna pick one that I really like now you can also hire somebody from Wix to help you create your website but for today I'm just going to show you guys how you can do it on your own so when you first launch a brand new template it will have some filler photos some text some colors but pretty much you can change every single thing about it so here's what we've got a nice little head shot here about Jessica Preston aspiring journalist so we are going to change this to my name we're gonna make this kind of like my own little resume website and let's just hypothetically say that I don't like these fonts or the color of that peach background all of that can be changed super simple as you can see as you click on things you're prompted with different features so everything is kind of right at your fingertips if there was something on this page that you felt it needed like a video or something like that if you go to the left side of the page it says add and you can go through all those lists and see where you can find different things to feature whether it's like a gallery a shop button all kinds of different things to help make your photo or your page come to life so we're gonna play around with these fonts a little bit because I'm just like not feeling the one that it came with so changing it to a nice bold photo now obviously this photo is not mine so I'm going to change the photo and all of my previous May movement photos are still in my gallery which is really cool and you can organize your gallery in two different folders which I never did and I really should have so all of my old folders are just kind of scattered in here so we're gonna pick this one you can make this photo larger if you would like but I think it's pretty good the size that it is I'm just going to pool some of these things down as you can see everything super easy you literally just drag and drop now as you scroll down the page you have different aspects of this page like a little resume area so all of this information could be changed for you then there's a contact page which the backend of that will have to be figured for your information if you have a newsletter the contact form is great even if you are just using this for a resume because your potential employer could use that to contact you so since I didn't like this peach background we're just gonna play around with this as you can see Wix comes with a ton of really great stock photos and banners and different textures that you guys can play around with but I think we're just gonna do something pretty neutral here along with different plugins you will also be able to add your own social links which is a great feature because in today's day and age social media is your ticket so you can go in here and change the link to your personal link so that way people can find you very very fast as you edit a website I recommend going through and previewing it to make sure that your links are working properly so if you go to the top right hand corner you can see the preview button so we're gonna click on that and make sure that the Instagram links properly and that it does and you can also view it in a mobile setting because you want to make sure that your website is mobile-friendly now the other thing I want to show you guys are just some of these extra features here on the left hand side look at all of the different forms and widgets and plugins that you guys can do I mean seriously the options are endless you could sit here for hours just going through all the cool features but it will also kind of help you to make sure that you're checking things off that you might not have thought about adding it's a very good way to just make sure that your website is optimized and as functional as possible you can also take photos directly from your Facebook and Instagram drive a Dropbox and upload it straight to your website again everything can become a link as you can see over here there are tons of features that you can do with just a photo pretty cool just in case you guys will be using this for a more in-depth sort of website I want to show you guys the app marketplace tons of great plugins maybe some that you are already using such as MailChimp or something like that there is a app for that so obviously Instagram is on there you can have like an Instagram feed on your website like this you can see like the live feed pretty cool I like that feature it's very popular right now in a lot of blogs so even if you're not really sure if you need a website or you want to make a website I recommend going into Wix making a template playing around in the marketplace see if anything catches your eye because you never know what you might need this for I know a lot of people who use this in high school even to do projects and presentations because it's such a unique visual way to execute an idea so if you guys have any questions about how to use Wix or my experience leave them in the comments below because I can definitely help you guys out I've been using them for a long time and I just love everything about the system because it's so user friendly and its really helped to make movement grow so thank you Wix for helping me achieve my dreams and I want to help you guys achieved yours you guys know that it's a huge part of why I make videos so please don't hesitate to ask any questions as you can see I've had multiple Wix websites they've gone through tons of transitions because it's super easy to always be changing things in and out they're always increasing all of the different tools that you have available and making it more automated and more user friendly if you guys want to check out Wix I will have a link down below for you so definitely check it out start playing around with it it's a great way to kind of break into that online community so when we first started May movement I was in high school I was a senior going into my senior year I had just overcame a really traumatic relationship bullying and I had lost a ton of weight and gotten really focused on health and nutrition and I wanted to give back to other girls who maybe were not confident and wanted to take control of their food and their their health and feel empowered and confident and so when we came up main movement there was a ton of brand meeting the thing that really helped us move forward was establishing our core values what we wanted to project to the world what we wanted people to feel when either they were meeting us or working with us or checking out our content and so a couple of the words that we really strove strove drove and strive oh my gosh I think I need a nap and I actually saved a ton of our original notes for maybe movement so that would be interesting to share with you guys but a few that kind of jumped off of the page for me initially were authentically I always wanted people to know exactly who I was and I didn't want to sugarcoat things I didn't want to feel like I wasn't being transparent I wanted you to really know who I am and not be ashamed of any of it you know what I mean I also wanted to be relatable and I think that especially now it's totally different I mean social media has completely changed since I started being relatable just being somebody that like you can come on my channel and feel like we're best friends and hang out and talk and you guys can you know give me advice and I can give you advice and then we can have this open dialog and I always wanted it to feel very much like a community and I think we've done a really good job of that I also have always really just tried to be encouraging I'm not always gonna have all of the answers but I always want to feel like I'm guiding you guys in a path or a direction that is going to be a positive thing for you and when you watch my content I always want you to leave feeling like I'm so glad that I watched Hailey's video or checked out this post or you know purchased a movement bracelet or did an eCourse or maybe you guys found me because you have downloaded some of my recipe ebooks and those recipes make you happy whatever it is I always want you guys to feel really encouraged that you're moving towards your goals and living your best life when you are taking in my content branding I actually have an art and design background that was my initial kind of plug into this what I thought was going to be my career and before I got into health and wellness and the art and design is a huge passion of mine and so I take the branding very seriously and I recommend going on to other people's the platform's kind of see colors and themes that you like I remember when we started my movement I had two colors that I really was attracted to and they really stuck the past 10 years and that is this like bluey green aqua color and then I call it hot peach but it's like a salmon color and those have been the foundations of the whole brand then we also have this very like coastal organic easy breezy vibe so when you go onto Pinterest you can kind of look at different mood boards type in personal brand identity and brand identity pictures and mood boards will pop up and you can kind of start planning what your branding is gonna be the next tip to being really fantastic online is to be consistent with whatever it is that you're doing if you're a personal brand and you are only posting one time per week and it's gonna be really hard to get engagement and get people to know you if you are a photographer and you're trying to get clients and you don't post frequently and people aren't seeing your work you know online is your portfolio so you need to be consistent there and you know engaging with your followers as well because the more people get to know you and the more you're on these platforms the better you're going to do make sure that you are offering value in today's day and age people see right through people who are not authentic or don't really give you that good feeling by following them and you only have ten seconds to grab somebody's attention when they come to your page so you want to make sure that somebody gets value the second that they land on your page so for me for example I have on YouTube I always keep my most popular videos at the forefront and on Instagram my feed always has either like a recipe a workout a life tip or activity hack something that is of value so you always want to be giving away free information and that goes for anything whether you are you know a brand and you're selling tangible products you know you want to have your offer sales and you know feature different products with the little shop icons like you just need to make sure that you're always giving some thing to your viewer next you need to have a niche or an audience and I have struggled with this for a while because I started in school so I did a lot of like school related content and I would say that the majority of my viewers were students and that was kind of a niche for me and I worked with girls but as I've gotten older and evolved you know things change but we can't always be giving to everybody we need to make sure that we're talking to a direct individual or type of people and I'm not saying that you can't talk to a lot of people but it just makes your message come across a lot clearer when you have Anish so think about that and that and I'm not just talking about niche for your audience but also like who are you what are you offering to your people like what are your core values because that's going to translate into your niche market so kind of when we talk about branding and figuring out what your message is and your core values your niche really also kind of translates into that as well because you're saying who you are and hopefully people are relating to that and you're finding your niche there okay so just a little backstory so that way we're kind of talking about all the facets of working online personality and being authentic and being you is so important whether you're selling of course a product you want to be a youtuber I think that just being authentic is going to be in the test of time even if you are trying to maybe sell a service like if you're a photographer being personable on your social is going to make people relate to you and then want to work with you so don't be afraid to put yourself out there when I was I think 18 is when I started working for Weatherspoon so if you didn't know you probably can tell when you go into my Instagram because I talk about water student all the time they're a natural raw honey company out of New Zealand and they have a hub here in these states and I was asked to take some product photos for them well fast-forward like six or seven years and I'm still the photographer and it's amazing because I've gotten to grow with them we do tons of recipe development they've introduced me to other brands so there's that like collaborative effect there that like ripple effect of working with other companies it's given me exposure because they have a crazy following and they post my pictures and the Internet is such a magical place in a lot of ways because you have so much opportunity so don't be afraid to kind of stretch yourself into new areas I was definitely learning as I went I mean I was taking like photography courses and making sure to always better my craft you know be up on the new technology and stay relevant like I said I've kind of touched on every facet of the internet from being a service we're like being a photographer you know I have all my certifications as a health coach now and that's kind of where my business is heading I've also done ecommerce and I've also been an influencer I just cringe kind about that word but you know making content and you know hopefully inspiring you guys this is such a fun time and don't be afraid to put yourself out there and try something new if it doesn't work that's okay I've had so many things not work it's not even funny you have you have to fail a few times for sure but I definitely would say you know start simple break down your niche get a website going where people can see who you are what you're about it'll help you kind of create that brand identity that we talked about check out Wix because it's super easy and anybody can do it anyone can create a website if I left anything out if you guys have questions or you want me to do like a part two for this type of video let me know down below if you want more like logistics on how YouTube works and that all of that like how we get paid and you know what kind of ways you can make money online I would love to help you guys because I truly think that the internet gives us a lot of freedom and we can all utilize it so with that said I hope you guys liked this video don't forget to subscribe and follow along on social and I will see you in the next video .
Wix Tutorial here! 3:30
Choosing A Template 4:45
Editing Text 5:35
Adding Photos 6:30
Adding Widgets + Plugins 8:10
Linking Social Media 9:00
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