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I buy my domains using Google Domains. The process with Google is simple, and I know I’m working with a reputable company. It’s far cheaper to buy domains that I would’ve guessed, and you can get a domain for just $12/year and you’re able to cancel anytime.
I also enjoy using the GoDaddy domain appraisal tool, even though I definitely take it with a grain of salt. It’s more useful for understanding domain value from a comparison perspective.